If you are engaged in website building and designing processes, you probably know the term UI/UX design. However, if you are not aware of it, this blog post is for you. We are going to cover the main aspects and differences in UI/UX design.
Often people confuse the terms UI design and UX design. They are very similar, so it is common to use them together. In fact, a vast majority of web designers are UI/UX designers. UI/UX design is both art (creation) and science, so it requires being creative and skilled at the same time. UI/UX designers are often required before starting programming.
What does it mean UI and UX design?
UI and UX designs have their own differences. UI (user interface) design refers to the process of creating computer/human interactions. In website creation, it means designing the look, feel, and interactivity of a website. For example, UI deals with navigation on a website, so such elements as buttons, text fields, and search bars are determined by UI. Simply put, UI provides a map for a website and takes care of its appearance. The purpose of UI is to create a comfortable design where people can easily navigate.
Elements of UI design are input controls, navigational and informational components, and containers. While creating UI designs, designers should consider interactivity, visual appearance, and structure of information, as the goal is to create a visually appealing and comfortable website. It requires context understanding, analyzing competitors, creativity, flexibility, and more. Since it can be challenging to do, Adverts Store offers a variety of digital design products, including UI designs.
Unlike UI design which focuses on aesthetics, UX (user experience) design focuses on the whole process of product creation, improvement, and user experience. The purpose of UX is to provide the best quality of human-product interaction to customers. It monitors and analyses users’ flow and improves any flaws. For example, the interest of UX is how easily customers can do online shopping and etc.
UI vs. UX design
Both practices are crucial to website design. But UX is a broader term, that can be used not only in website development. In short, the goal of UX is to provide a positive user experience in every way, not only digitally. UI is a purely digital process that focuses only on visual content and elements, such as buttons, typography, colors, spacing and etc.