Online presence is becoming more and more relevant nowadays. So, in today’s world, having a website is crucial for every business. It helps to be visible, more recognizable, and can even offer new business opportunities (like online shopping).
Web design is one of the most important parts of every website (especially for visitors). In most cases, it determines the whole user experience and can even impact sales. When designing a website, you have two options: design your website from scratch or use a pre-made design. In this article, we are going to discuss the benefits of both, so you can choose more easily.
What is custom web design?
Custom web design is a unique web design made from scratch to meet specific needs. Usually, this process can be expensive, long, and involve hiring different specialists: web developers and designers. Nevertheless, having a custom web design can be a great option for well-known businesses because of these benefits:
- Uniqueness. With custom web design, you can get a one-of-a-kind website that can really stand out from competitors. Unique layouts, elements, and features may reflect the brand identity better and give a remarkable first impression;
- Can offer better user experience. These individual designs are built with having specific target audience and needs in mind, so they can offer more functionality and flexibility. Moreover, they can enhance user experience;
- Can be better SEO-optimized. Custom web design can be optimized more effectively for search engines. Developers have greater control over site structure, load speed, mobile responsiveness, and metadata – key factors that influence search rankings;
- Safety. Speaking about security, custom web design can integrate advanced security protocols. These protocols help to avoid some vulnerabilities associated with free and widely used pre-made items.
What is pre-made web design?
Pre-made web design is pre-designed themes, templates, and UI designs used to design a website. Usually, they are inexpensive, fast, and easy-to-use design solutions that fit perfectly for various businesses. Benefits of using pre-made web design are:
- Cost-effectiveness. Choosing pre-made themes, templates, and UI designs is much cheaper than building a custom design from scratch. This is especially a preferable feature for small businesses with a limited budget;
- Easy-to-use. Most of the pre-made items are user-friendly and easy to use. They do not require special skills and usually use a drag & drop structure. Moreover, it is easy to maintain a website made with pre-designed items;
- Fast development. There is no need to hire web developers and designers with pre-designed themes, templates, and UI designs;
- A wide variety to choose from. There are a lot of pre-designed items to choose from, both free and paid. You can easily find a theme or template that meets your needs and is visually appealing.
The biggest disadvantages of free pre-made online items are that they are quite standardized and used by a lot of websites. If you want to get some unique touch and functionality for your website, we highly recommend choosing pre-designed themes, templates, and UI design from online stores.
Paid pre-designed online items are a great option for those who want something in between custom web design and pre-made web design. They can offer some unique design patterns, more functions, better SEO optimization, and enhanced security compared to free online items.