In this digital era, there are many websites: blogs, e-shops, and etc. The majority of today’s businesses could not exist without a website since e-commerce generates most of their profit. There is no doubt that online presence has become extremely important.
Since there are a great number of websites available today, the need to create something unique is even more relevant. So, if you want to make your business successful, you should take care of your business’s online presence. This means that you need to develop a unique and user-friendly website that stands out from the competitors.
The most important elements of a website design for the users
Business is a complicated matter – it involves many elements and aspects which contribute to success. Have you ever noticed that one website is more attractive to visitors and, as a result, can become more successful than the other even if they both sell the same product? If you think that is only because of the price difference, you are wrong – the website functionality and design also play a vital role.
When we say create a unique website, we do not only mean creating excellent and informative content, developing exceptional marketing strategies, raising brand awareness, and similar. Of course, these things are important too, but not enough without a good website design. Website design is not only about visuality and aesthetics – it includes many components that compose functionality and usability, and these components are vital for users. They are:
- Layouts: headers, footers, sidebars, navigation menu, content selection;
- Typography: text styles, fonts;
- Graphic elements and content: photos, images, arrangement of the content;
- Color scheme: a color palette that represents your brand;
- Responsiveness: ability to adapt to different screens;
- Performance and other technical aspects: smooth running, clear codes, and data management.
Overall, these components are crucial to user experience (UX).
Increase your website success
Focusing on these design components can greatly impact user experience, and enhance their engagement and satisfaction. So, if you want to create a website with good UX, there are some tips:
- Take care of website aesthetics. First of all, use clear typography, attractive themes and templates, visual hierarchy, white spaces, color schemes, and etc. This makes an attractive website overall;
- Create user-friendly navigation. Make sure that the users can easily navigate the website intuitively: use a clear menu and search bars;
- Use responsive design. Design that can adapt to different screens may greatly impact UX. Make sure your themes and templates are mobile-responsive;
- Improve website speed. This is important for both users and Google since the website’s lagging can negatively impact the ranking. Take care of loading time by optimizing the images, codes, and use fast hosting services to minimize bounce rates;
- Make an SEO-friendly website. Create SEO-friendly content, use themes and templates that are optimized for SEO;
- Provide security. Use SSL certificates and data protection (privacy policy) to make the website valid;
- Use analytics. Using tracking tools and reviewing the website constantly can help enhance performance.
If you are looking for attractive themes, templates, and UI designs that meet these requirements, you can check Adveits store.